Quiet! Do You Hear the Echo in Your Head?

Quiet! Do You Hear the Echo in Your Head? Where do ideas come from? Usually, they just pop up, seemingly from nowhere. You might suddenly see them. Or hear them. Sometimes you have to go digging to find them, but not usually. But that’s how ideas show up. The question remains, where do they originate? We all have lots of “noise” in our heads these days—messages, images, articles, sounds, songs, Tweets, posts, updates, pitches, “conversations.” Every once in awhile a few of those noise particles ricochet off the walls inside our heads and shoot back an echo – some new, but somehow familiar, mashed-up reflection of everything that’s flying around in there.…

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Why People Listen to Seth Godin

Why People Listen to Seth Godin If you already know who Seth Godin is, and listen to him, then read on only if you’re curious. If not, read on because you really will benefit – and then as soon as possible, read even more: Permission Marketing, Tribes, Purple Cow, The Dip, Linchpin, and/or any and all of Seth’s books. The question here isn’t WHO Seth Godin is, but rather, why so many people stop and listen whenever he opens his mouth. The reason? They’re on a journey. And Seth Godin knows a thing or two about the land in which they travel Seth Godin is a modern-day tour guide, and a particularly good one.…

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The Self-Propelled Idea

The Self-Propelled Idea If you're having to work too hard to push an idea through - in fact, if you have to "push" at all - it could be a sign that the idea isn't really all that valuable, or that it's just "half baked." Good ideas - really really good ones - often create their own momentum. Consider the iPad. Despite a lot of initial skepticism and negativity, it was ultimately able to top the iPhone in early sales. Granted, it had the Apple marketing machine behind it. But the sheer power of the idea itself was ultimately what propelled it to success.…

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Stock Your Creative Reservoir Before You Go Fishing for Ideas

Stock Your Creative Reservoir Before You Go Fishing for Ideas Inspiration is obviously an important ingredient in the idea generation process. Perhaps a less known fact, however, is that inspiration flows most freely to those who routinely expose themselves to new and varied forms of creative inspiration and stimuli (such as new ideas, words, images, media, events, etc). You might say that become a human sponge (of multi-media input) and you gain a competitive edge in problem solving. How it works: Associative Thinking
As the mind absorbs its new information (those words, images and symbols), the brain’s natural associative thinking ability is stimulated, making imaginative new leaps and connections between seemingly unrelated ideas (Ask yourself, “What if I combine a baby carriage with a bicycle?” and see what pops into your head!) This unconscious combinative play takes place all the time in our mind, and is regarded as a hallmark of innovative thinking.…

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Little Known Steps to Planning the Perfect Brainstorm

  Little Known Steps to Planning the Perfect Brainstorm “He who every morning plans the transaction of the day and follows out that plan, carries a thread that will guide him through the maze of the most busy life. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incidence, chaos will soon reign.“  - Victor Hugo Unfortunately, most people have never experienced a genuinely successful brainstorm. The vast majority range from disappointing to disastrous. So when it comes to planning a brainstorm, you may not even know what to plan for. If you want to create a much more efficient, productive and enjoyable brainstorming experience for yourself and your team, it is essential that you thoroughly pre-plan your sessions.…

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