The Innovation – Communication Connection: Why So Many Great Ideas Get Shot Down – And What You Can Do About It
“Language is the means of getting an idea from my brain into yours without surgery.” - Mark Amidon
How many life changing ideas do you figure have been thought up over the centuries, yet no one ever heard about them?
How many times every day do you imagine a brilliant concept is presented to a decision-maker, only to be shot down and buried forever?
How many creative geniuses do you think are really able to effectively communicate and present their ideas to others?…
The Secret of Innovation? It All Comes Down to Ideas
A recent article on CNN.com, "Learn the five secrets of innovation," by Mark Tutton, focuses on the results of a six-year study conducted by professors from Harvard Business School, Insead and Brigham Young University. 3,000 executives and 500 innovative entrepreneurs were involved in the study, which also included interviews with the likes of Jeff Bezos (Amazon) and Michael Dell (Dell Computers).
The results of the study are hardly earth shattering. But they are important for anyone interested in developing their innovation chops and enjoying the resulting rewards.
The verdict? "Coming up with brilliant, game-changing ideas is what makes the likes of Apple's Steve Jobs so successful..."
Stating the obvious?
Today Consumers Get It All.The Question Is, Will They Get It From You?
Back in the days before email chains, when clever quips were Xeroxed and faxed between offices so many times, they often became illegible, many people displayed an 8-1/2 x 11 page on their wall that advised visiting colleagues…
Fast, Good, Cheap. Pick 2.
The idea was simply that it is impossible to deliver anything of high quality if you don't have the time or budget to do the job properly. You may be able to skimp on one or the other, but you always have to compromise something - fast, good or cheap.…
What Do Your Customers Really Want?Let Us Give You An Idea.
We all know we're living in the Information Age - and how vital a role the Internet plays in the free dissemination of all that information.
What many may not realize, however, is that the availability of information isn't simply a byproduct of advancing technology - it's what people want.
A recent article at emarketer.com, "Americans Want Brands that Inform," focused on findings in the “Global Web Index” from Lightspeed Research.
The third most important action a brand can take to make itself relevant to consumers is "Provide me with new ideas and thinking." Only "news" (which scored only slightly higher) and "product discounts" (no surprise in today's economic climate) ranked higher.…
Are You Innovation Inept? Why Most Organizations Just Aren't That Innovative
Recently Fast Company published its 2009 list of the 50 Most Innovative Companies. Team Obama topped the list (which could, and probably will be the subject of another post). But as amazing as that news was, what struck me was that 33 of the previous year's 50 did not make the list.
Wait... 33 of 2008's 50 most innovative companies fell from innovation grace just one year later? How is this possible? How can 33 of the world's most innovative organizations fail to continue being innovative, or at least exceptionally innovative?…