Ideation Techniques: Bad2Good

Ideation Techniques: Bad2Good Is it really possible to turn a really bad idea into a really great one? Absolutely. Bad2Good is not only one of the most popular techniques we use with brainstorm groups, it’s extremely effective. As you might suspect from the name, the facilitator asks participants to come up with a list of really bad ideas. Nothing is “too bad" - distasteful, rude, crass, embarrassing, off-color. The worse, the better. How about a car that automatically runs over pedestrians who cross against the signal? A new diet pasta that is mixed with worms and human hair, to get dieters to eat less?…

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Brainstorm Survey

Brainstorm Survey Please take our online BRAINSTORM SURVEY here http://bit.ly/5BgiY
We are trying to establish some baseline data on brainstorming. Please take a few moments to complete the survey. Thanks for your help.…

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Suppose They Threw an Engagement Party…and Nobody Came

Suppose They Threw an Engagement Party…and Nobody Came Why Engagement Marketing is So Powerful...and Why Almost Nobody's Doing It Audience engagement. Everybody’s talking about it. Everybody knows it’s important. Everybody wants to do it. Almost nobody does, or at least does it right. Let’s establish right at the start that “engagement” is undeniably one of the buzziest of the current marketing buzz words. It is rapidly transitioning from being novel to annoying to cliché. Unfortunately, it is also a very convenient way to refer to an undeniably important shift in strategic marketing communications, one that we must understand, embrace and implement if we are going to continue to be effective at forging meaningful connections with audiences.…

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How To Brainstorm Better: 7 Power Tips for Improving Your Brainstorms

How To Brainstorm Better: 7 Power Tips for Improving Your Brainstorms Virtually every business depends on the ability to generate ideas—ideas for new products, ideas about how to communicate more effectively with customers, ideas about how to operate more efficiently, ideas about how to engage employees and strengthen internal communications. Without ideas organizations stagnate, and eventually, wither and die. The most widely used tool for generating and developing new ideas in organizations is group brainstorming. Literally hundreds of thousands of brainstorm sessions take place in offices and conference rooms across the globe, every single day. The problem is, most people need help in how to brainstorm better.…

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The Relationship Between Creativity and Innovation

The Relationship Between Creativity and Innovation In business and the media, the words creativity and innovation are used almost interchangeably. Some people believe you have to be creative in order to create innovative things. Others would say, without innovative thinking there is no creativity. Both points of view are perfectly logical, but neither explains the relationship (or interrelationship) between the concepts we call creativity and innovation. To begin with, creativity and innovation are not synonymous; there is a clear and important distinction between them. It is especially critical for businesses to understand this distinction before instituting a new organization-wide innovation imitative.…

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