The Dark Side of Innovation

The Dark Side of Innovation In the Star Wars epic, Luke Skywalker was repeatedly warned by his Jedi Masters not to stray down the path to the dark side of the Force. He was instructed to only use his powers for good, not for selfish gain. The power of Innovation has a lot in common with the Force; on the side of good it can save lives (antibiotics), transform cultures (the Internet) and even change the course of history (the Declaration of Independence). Over on the dark side, innovative minds can conjure up the atom bomb, credit default swaps and sub prime loans.…

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Innovate or Perish: The New Darwinism

Innovate or Perish: The New Darwinism Some time ago, Steve Jobs was quoted as saying, "Innovation distinguishes between a leader and a follower;" and that statement has never been more meaningful than it is today. At a time when the even the most fundamental elements of business success are being reevaluated and redefined, one thing becomes increasingly clear: innovation is no longer a "nice to have;" it's a "must have." It's what we call The Innovation Imperative; if innovation distinguished between leaders and followers in the recent past, today it increasingly distinguishes between survivors and the barely breathing. Innovation is the new Darwinism in business; it's no longer "survival of the fittest," but "survival of the most innovative." The choice facing companies today is simple: innovate, or perish.…

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The current economy: an ideal environment for disruptive innovation

The current economy: an ideal environment for disruptive innovation Here's an excellent article by Jim Carroll concerning the opportunity for disruptive innovation provided by the current economy. This is related to our concept of The Innovation Imperative -- the realization that those companies which will thrive in the future will be those who are the most innovative today. You can find the original post of Jim Carroll's  article here: http://www.cognos.com/newsletter/decisions/st_090130_01.html . Rethinking Innovation: Is now the time to forge ahead? By Jim Carroll Given the economic challenges that swirl around us and the rapidity with which the events of the fall of 2008 unfolded, a unique and challenging mindset seemed to quickly envelope many organizations: corporate idea factories were turned off, and innovation paralysis settled in.…

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Ideation Techniques: Mind Mapping

Ideation Techniques: Mind Mapping You may already be familiar with Mind Mapping, an idea generation tool defined by Wikipedia as "...a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing." Mind Maps of some sort or another have been around a long time; however, author Tony Buzan is credited with developing the well-known, modern approach. Mind Mapping is an excellent group ideation technique, one of many we teach in our SmartStorming training.…

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Innovation Spotlight: “Intersection Marketing”

Innovation Spotlight: “Intersection Marketing” There’s a marketing trend we refer to as “Intersection Marketing.” The concept is based on the premise that if one observes life and lifestyles closely, you will notice “sweet spots” where a target audience’s everyday life intersects seamlessly with the ideal promotional opportunity or vehicle. Here is an example of innovative marketing that borders on the transcendent.…

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