The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm - by Tom Kelly

The Art of Innovation by Tom Kelley

The Art of Innovation is filled with so much smart, fresh thinking, it is truly a must-read for anyone interested in innovation and creative problem solving.

From Amazon: "IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wonde

red what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers."

Click here to order The Art of Innovation from Amazon.