When trying to think more innovatively while solving a problem or capitalizing on an opportunity, you might believe your mind either works – or it doesn’t.

But in fact, when generating ideas, your mind (and the minds of those you’re collaborating with) actually works in two very different and distinct ways: it can diverge outward, in a broad, 360-degree, blue sky exploration of ideas; or it can converge inward, narrowing focus in an effort to judge and select ideas.

Learning to identify and leverage these two thinking styles is key to innovative problem-solving success!

In this video, SmartStorming partners Mitchell Rigie and Keith Harmeyer discuss the differences between divergent and convergent thinking, and how to use each most effectively.