Wait, doesn’t everybody think more innovatively today? If so, then why do we still hear that old cliché, “We have to think outside the box!”

Just what IS the box we have to think outside of? How can we escape it whenever we need to? And who put that box there anyway?

In this episode, SmartStorming partners Mitchell Rigie and Keith Harmeyer reveal just what that big bad box actually is, and a simple technique to help you break free of its innovation-squashing restraints.