There’s No Such Thing as a Bad Idea. Or Is There?

There’s No Such Thing as a Bad Idea. Or Is There? At some point, every experienced brainstormer has heard the expression, “There’s no such thing as a bad idea!” In fact, it just might be the #1 “rule” of brainstorming. But is it really true? Aren’t there at least a few bad ideas lurking in [...]

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To Win the Brainstorming Game…Play by the Rules

To Win the Brainstorming Game…Play by the Rules This article is excerpted from our upcoming book, SmartStorming: The Groundbreaking 6-Step Process for Liberating Creative Genius and Harvesting Bigger, Better Ideas! “You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein Just hearing the word [...]

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12 Tips for Better Brainstorming in 2012

12 Tips for Better Brainstorming in 2012 2012 will almost certainly be “The Year of Ideas.” With a major national election on the horizon, cataclysmic changes in business, finance, society, culture—in both the online and offline arenas, big ideas will be in great demand. The truth is, we live in a world of continuous change, [...]

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The 7 Most Common Brainstorming Mistakes…and How to Avoid Them – Lesson 1: Why a Little Structure Goes a Long Way towards Brainstorm Success

The 7 Most Common Brainstorming Mistakes…and How to Avoid Them Lesson 1: Why a Little Structure Goes a Long Way towards Brainstorm Success The vast majority of people who regularly lead or participate in brainstorms report that the results they achieve in their idea generation sessions are all-too-often, disappointing. A lack of fresh ideas, minimal [...]

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What Makes A Good Idea, Good?

What Makes A Good Idea, Good? Never before in history have ideas been so important, nor so plentiful. Ideas are everywhere these days! Big ideas, game changing ideas, groundbreaking ideas. All intended to fuel the ever-increasing consumer demand for innovation. Creative problem solving has become a daily activity for millions of eager and ambitious business [...]

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What’s Your Brainstorming Style?

What’s Your Brainstorming Style? Every day, in conference rooms around the world, tens of thousands of brainstorms take place. Workgroups come together (often with trepidation) to generate fresh ideas, solve problems, explore opportunities and identify new ways to achieve success. In fact, in a world where advancing technology allows more and more tasks to be [...]

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Brainstorming Around the World: The Good, The Bad, The Promise

Brainstorming Around the World: The Good, The Bad, The Promise “Birds do it. Bees do it. Even educated fleas do it.” — Cole Porter Just in case you had any doubts, it seems everybody is doing it – brainstorming, that is. And just how are they doing it? Well, pretty much the same way everywhere. [...]

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